Undoubtedly, one of the most important digital marketing tactics that can drive customers to your company website is search engine optimization or SEO. Enhancing your website’s visibility in search engine results, particularly on Google, Bing, and Yahoo platforms, is the goal of search engine optimization (SEO), which includes a variety of tactics and best practices. Research indicates that SEO can yield a higher return on investment than conventional marketing strategies, like every other marketing strategy, SEO doesn’t work like magic, but it does offer formal company visibility, branding, online traffic, a high return on investment, credibility, and consumer behavior intelligence.
The following are some ways that SEO helps drive visitors to your website:
Let’s consider a small business that specializes in handcrafted jewelry. Initially, this business operates out of a physical store in a small town. They decide to leverage the internet, build a website, and employ SEO strategies to access a global audience such as in Arab countries or in nearby Asian countries.